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Post by StarFuryG7 on Jun 13, 2013 14:50:05 GMT -5
I refuse to pay twenty-five bucks for a movie ticket. It ain't gonna happen.
Over at The Hollywood Reporter:
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Post by TrekBeatTK on Jun 13, 2013 16:00:13 GMT -5
Something is definitely going to have to change about the industry, but no one seems to agree what that is. Live theater used to be inexpensive too, and now those ticket prices can be crazy high.
What we may need is more theaters willing to screen different movies to keep up the variety. And yeah, so what if a movie runs for a year (Pulp Fiction nearly did in some places. Same with My Big Fat Greek Wedding). I'd rather that than to go to the cinema and find my movie was only out a week and was just dropped so they could screen Star Trek Into Darkness on five screens. (this is also one area where 3D is making things worse).
Inflation is hurting everything as it is; EVERYTHING costs more. Add to that how all the Hollywood movies are made by union guys with contracts. Then add on marketing costs, and the cost of shipping film (though the digital projection is changing that). An expensive movie is enough right there, but then you have the poor theater owners who are suddenly required to have the lasted 3D projector in order to screen Avatar or The Hobbit in HFR 3D. And every time that happens, who pays for that? Now, they are definitely rooking people with the 3D surcharge, but theaters have to make money too, and that's only exacerbating the problem.
And then if a movie doesn't do amazingly well opening weekend, it gets slaughtered in the press and pulled from release. Which makes it harder for it to make its money back domestically.
Part of the answer is breaking up the unions, part of the answer is to stop the over-reliance on new tech (all these digital tools that on one hand make things cheaper still have to be bought and paid for up front). Beyond that, I don't know. But I do know that just marketing a movie will not get butts in the seats. Furthermore, closing the window to home video release, or putting it on demand simultaneously makes it LESS likely some will make the effort to go to the theater. That's logic I don't understand.
*sigh* everything good in this world is dying. Stuff like this just makes me want to die.
-TK
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